Social Media Marketing Strategy & Management

Transform your customers into a community! Most people approach this backwards. They attempt to build a community first and then transform them into customers. You want to focus on your existing customers that have already validated your product or service and then build a community around the wants, needs, and causes that they truly care about.

Only then do you create an unprecedented amount of loyalty that spreads like a wild fire! Your community grows and ultimately this entire community introduces you to their friends, family, and associates. This is the true power of social media. A loyal community may be price conscious, but they’ll still choose you over competitors and even tell their friends to choose you simply because they know you are a vital part of the community they love. Customers appreciate the bond of like-minded business owners and their happy support staff.

If your social media marketing is lacking and mundane, fear not. True creativity is now available.

Xeal is excited to be able to offer you social media marketing strategy and management. Tony Darrick Baker is the co-founder of Illegally Healed which has created over 400,000 followers on Facebook. Tony Baker also has over 50K followers on Twitter & Instagram. @tonydbaker.

      RECOMMENDED: Ongoing Content Creation and Management:

      $599/mo. (paid quarterly) ON SALE = $399/mo!

      • At least 3 promotional posts Per Week – Shared on Facebook and/or Instagram and/or Twitter
      • Simple & yet effective Graphic Design and Ad copy creative for each post.
      • Up to 3 non-promotional posts per week (industry/community-related content sharing)
      • Response to all Messages within 24 Hours
      • Response to comments on posts within 24 Hours
      • Responses to people who like and share your content.
      • Encourage users that Likes/Shares your content to like your page
      • Monthly/Quarterly Reporting of Engagement (by request)

        ADVANCED: Ongoing Content Creation and Management:

        $799/mo (paid quarterly) – ON SALE = $499/mo!

        • At least 5 promotional posts Per Week – Shared on Facebook and/or Instagram and/or Twitter
        • Simple & yet effective Graphic Design and Ad copy for each post.
        • Up to 5 non-promotional posts per week (industry/community-related content sharing)
        • Response to all Messages within 12 hours (during business hours)
        • Response to comments on posts within 24 hours (during business hours)
        • Responses to people who like and share your content.
        • 2x Weekly (Non-Advertising) Posts to Related Groups with Helpful Content (Brand Reputation)
        • Encourage users that Likes/Shares your content to like your page
        • Monthly/Quarterly Reporting of Engagement (by request)

        Setup and Training Investment: $599 – ONE TIME SETUP – ON SALE! $399

        If you don’t already have social media profiles set up properly for your business, then this is perfect for you!  

        You’ll receive:

        • 1 – Hour Web Training for Staff Members plus Q/A (Live and/or with Recording)
        • Proper Setup and Configuration of Facebook Page
        • Proper Setup and Configuration of Twitter Profile
        • Proper Setup and Configuration of Instagram Business Profile

        Ongoing Strategy: $375 per quarter. ON SALE – $199

        If you are managing your own account, creating your own content, and you simply need direction, this is the service for you. This rate includes 1 hour per month of strategy meetings by phone and/or web. In each meeting we’ll discuss the upcoming holidays, community events, events held by your organization, special offers, and how and what ad copy and media will need to be created for the following month.

        Social Media Content Creation Gallery

        Here are just a few of our most popular images used as part of each Instagram and Facebook posts. Simply click on any image to view in full, and then use the arrows to navigate forward or back through the gallery.